YouHodler Becomes Italian Football Club Torino’s First Crypto Partner

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YouHodler, a Swiss brand that provides
crypto-backed loans, has signed a two-season crypto partnership deal with
Italian football club Torino.

The deal, which is Torino’s first with a cryptocurrency-based company, comes two months after YouHodler got
approved and registered as a cryptocurrency service provider in Italy.

YouHodler in a statement on Friday disclosed that the deal includes “a series of activations” that will help to boost its
standing in the European country.

The Swiss fintech company, which intends
to open a physical office in the Italy soon, added that both brands
will team up on more initiatives in the future.

“Thanks to this collaboration, YouHodler
will obtain full brand presence across various formats in the stadium
physically, digitally, and on the club’s website as well,” YouHodler said in
the statement.

Furthermore, the fintech company said a
special company-sponsored match will take place in February next year as part
of the deal.

Speaking on the deal, YouHodler’s CEO, Ilya Volkov, expressed
excitement at the partnership.

“Torino Football Club is one of the oldest
Italian clubs built on a century of tradition and a long-lasting Italian-Swiss
relationship. Also, the city of Torino is just around the corner from our home
base in Switzerland. That makes us very close to the club, not just physically,
but mentally and spiritually as well,” Volkov said.

Fighting Identity Fraud

In March, YouHodler, which already uses
Elliptic to manage its crypto industry anti-money laundering efforts, completed the integration of
Sumsub into its platform.

The Swiss company said it onboarded
the identity verification and anti-fraud solution in order to “enforce its
industry-best wallet and platform.”

The integration of the solution came after
“a long and detailed testing process,” YouHodler added.

Meanwhile, in July last year, YouHodler appointed Igor Bannikov as
Chief Risk and Compliance Officer.

YouHodler said it hired Bannikov,
who is a former Senior Compliance Officer at Switzerland-based bank, UBP, to
oversee regulatory compliance across all of its entities.

YouHodler, a Swiss brand that provides
crypto-backed loans, has signed a two-season crypto partnership deal with
Italian football club Torino.

The deal, which is Torino’s first with a cryptocurrency-based company, comes two months after YouHodler got
approved and registered as a cryptocurrency service provider in Italy.

YouHodler in a statement on Friday disclosed that the deal includes “a series of activations” that will help to boost its
standing in the European country.

The Swiss fintech company, which intends
to open a physical office in the Italy soon, added that both brands
will team up on more initiatives in the future.

“Thanks to this collaboration, YouHodler
will obtain full brand presence across various formats in the stadium
physically, digitally, and on the club’s website as well,” YouHodler said in
the statement.

Furthermore, the fintech company said a
special company-sponsored match will take place in February next year as part
of the deal.

Speaking on the deal, YouHodler’s CEO, Ilya Volkov, expressed
excitement at the partnership.

“Torino Football Club is one of the oldest
Italian clubs built on a century of tradition and a long-lasting Italian-Swiss
relationship. Also, the city of Torino is just around the corner from our home
base in Switzerland. That makes us very close to the club, not just physically,
but mentally and spiritually as well,” Volkov said.

Fighting Identity Fraud

In March, YouHodler, which already uses
Elliptic to manage its crypto industry anti-money laundering efforts, completed the integration of
Sumsub into its platform.

The Swiss company said it onboarded
the identity verification and anti-fraud solution in order to “enforce its
industry-best wallet and platform.”

The integration of the solution came after
“a long and detailed testing process,” YouHodler added.

Meanwhile, in July last year, YouHodler appointed Igor Bannikov as
Chief Risk and Compliance Officer.

YouHodler said it hired Bannikov,
who is a former Senior Compliance Officer at Switzerland-based bank, UBP, to
oversee regulatory compliance across all of its entities.

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